The role of the Marketing and Communication Committee is to challenge the Gas industry with new methods to successfully market Gas, including recommendations on potential strategic affiliations, how to reach stakeholders through new conversations and how new marketing and communication methods can be used, supporting the efforts to establish the IGU as the global voice of Gas.
The general theme for the committee for the next Triennium is how climate change affects the energy industry. The committee will focus on: The narrative for the global gas industry, including analysing the outcome of COP26 (and future COPs) and what this means for the IGU members, identifying and prioritising key issues for the gas industry, developing messages/storylines on how to react as an industry to the climate challenge and shape social support; Social media for the gas industry's benefits; Innovation in marketing- illustrating how the use of innovative marketing and communications can influence stakeholders and decision makers to support the adoption of new natural gas technologies.
